Business Development Services – Dairy Subsector
An animal Husbandry Program

Intervention in dairy sub-sector has proved very effective in the region. The program has been able to rightly facilitate women folks of Pinder valley on active formation of Self Help Groups to participate and regulate micro credit facilities and manage enterprising initiatives through dairy business model. Valuable input services imparted to the user groups have resulted into productive outcomes. The program has impacted good change in socio–economic circles of the region. Summary of the program is descriptive below:

Program Summary

Program Objective:

• To transform subsistence dairy activities into micro – dairies with commercial objectives
• To Conserve the fragile eco-system by ensuring peoples reduced dependency on forest
• To establish Mutually Aided Cooperative Societies (MACS)

  • Business Development Services (BDS)
  • Financial Services of Savings, Credit, and Insurance.
• To provide 75% of all demonstrated inputs and technologies through private sector suppliers by end of project.
• Linkages of BDS clientele & Service Providers with Micro Finance Services, including credit, savings and asset insurance.
• Phasing out of all subsidized support to services by end of the project.
• Establishment of a working and Replicable model of Pinder Valley in other parts of Uttaranchal based on private sector norms and in which the interest of micro – dairy entrepreneurs are well represented.

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Deliverables to established women SHGs :

Financial Services Develop operational plan for financial services Establish linkages with financial institutions Micro credit services Savings services Asset insurance services Micro finance consultancy	SHG Strengthening Activities : Book Keeping training Social Improvement Economic training Literacy SHG Meeting Federation meeting
Marketing services Development of operational plan for marketing services Development of marketing linkage/volume traded Product development Product Advertising	Livestock Management services Animal Upgrading development plan Artificial insemination Stud Bull Breeding Purchase of Improved breeds Develop operational plan for animal health and Nutrition Development of feed concentrate marketing Feed supplement marketing Green fodder cultivation Development of veterinary services Production technologies Fodder technologies Fodder cultivation demonstration Silage technologies demonstration Composting technologies demonstrations

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The village women folks are mobilized into formation of SHGs. Input Services to the SHGs included Training on Livestock Managment Services, Marketing services, Technological services & Financial Services. After being capacitated the groups are then linked to financial institutions and mobilized with micro credit activities. These SHGs are mobilised to form Milk producing units. The SHGs through community support has further appointed Milk enterpriser (collector). These enterprisers have been given requisit training and further have been supported with infrastructures such as refrigeration unit, Lactometer and other dairy units. on having established the supply chain milk producing SHGs through appointed sub collectors (to carry milk) have marketed milk through milk enterpriser in the market to tea shops, sweet shops, dairy shops and individual consumers.

SHG => Sub Collector => Collector (Dairy enterpriser) => consumer

Other Initiatives :
On the other hand SHGs have been organized to collect produce (cash crops) for sale to the market during local Melas, regional fairs and haat bazaars in the district, the state and national markets with partnered institutions.

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project Outcome :

SHGs formed : 200 SHGs have been formed constituting of 2045 women members in the entire region of Pinder valley.

Milk Producers (SHG members):

BSPs & Micro Dairy Enterprises :

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